Sunday, May 31, 2009

1 June Update FINA approval process

We remain in the same situation as before and are not on the list. We continue to believe this is an oversight since we can now confirm that our suits passed all the tests that EPFL put them through. We will be in further contact with FINA and will have an update on the situation at 1pm PST weds.

Tuesday, May 26, 2009

USMS Response to FINA Suit List

Below is a statement from USMS President Rob Copeland with information regarding suit legality for United States Masters Swimming.

Date: May 20, 2009

At this point in time no suits should be listed as banned by U.S. Masters Swimming for pool or open water swimming.

While FINA has listed the 202 approved swimsuits, FINA has NOT listed the 10 suits that have been “rejected for not passing the tests of buoyancy and/or thickness” or made a ruling on the “136 swimsuits to be modified in accordance with “Dubai Charter”." Until FINA provides the definitive list of banned swimsuits and specific actions on the 136, we should not report any suit as banned in a USMS sanctioned event.

If you hear anything from FINA in contradiction to this statement, please inform me as soon as possible. The list of FINA approved suits can be found at: The FINA press release can be found at:

Rob Copeland
President - United States Masters Swimming

Friday, May 22, 2009

22 May FINA update

Hi All,

Quick update for everyone who may be watching this. Overnight (EU Friday) we were able to meet with both FINA and  the EPFL.

I can't divulge exactly the contents of both those conversations, yet, but I can say that we are extremely optimistic that we will be able to get a correct and just decision regarding the current status of blueseventy's suits, and that it is possible this will be in the short term future.

I hope everyone is able to enjoy their weekends, good luck to everyone at meets especially JEI, and we'll have more info early next week, when we hope to have a time at which the FINA bureau will be able to review the decision made by the commision.


Thursday, May 21, 2009

USA swimming allows nero suits

Hi All,

Just a quick update again re: suit approvals. Our understanding is that USA swimming and USMS are still allowing any suits currently FINA approved, but not on the newly published list to be used in competitions over the weekend.

It would appear that the absence of clear timelines from FINA, in terms of which meets, and at which date the current suits become illegal (Some people are saying this is only for ROME, others this should be applied to events from 31 March...) mean they do not have a clear idea of what is expected by National bodies. Therefore every countries national body is doing their own thing.


FINA approval update May 21: what do I do with my nero

Thank you for your email in regard to your blueseventy swimskin. We understand your initial concern regarding the legality of competing in this currently and wish to assure you that we are working towards a win / win solution for all our loyal blueseventy customers. The most common question we have at the moment is “What does this mean for me, I just bought a nero suit, is it now useless”

Our initial contact with FINA has been to immediately over turn the decision as it is based on factually inaccurate interpretations of their own laws.  Please see our website for more information regarding this, or visit Steve Nicholls, Our CEO’s blog, details below

Regarding the legality of your suit:

Currently there are several points that need clarification:

  1. Dubai charter was set up to limit suit use for the ROME world championships. At this stage it is unclear whether the current rules will make suits illegal/ legal for any other events in 2009, or just ROME.
  2.   We have already started sampling different ways to, at our cost voluntarily adjust a blueseventy nero suit to fit into FINAs new rules.  Our goal is to have a method that is quick, simple and something we can do to suits that have been purchased already. Currently FINa have requested we modify our suits because they "may trap air" and the lack of objective measures to quantify this effect is the major limiter on evaluating success/ failure of this modification.
  3. We also have several straight forward alterations to forward production that will allow the escape of the possibly trapped air that has made our suits illegal. These are minor changes but again depend on what constitutes trapping air, and what constitutes air escaping.

Most importantly we’re thinking about what we can do for our customers, and people who own one of our suits, so please be patient keep your nero, a lot of countries are still letting swimmers use these suits until such time as they get clarification from FINA (for example USA swimming, US masters swimming). We’ll be updating information as regularly as we can, please see any of the below links for details:

FINA approval update: May 20

Hi to all following this:

Just a quick update for anyone following this:

Our position after analyzing the decision made by FINA is that there has been a misinterpretation by the FINA executive on the rules of FINA. UNder FINA's current rules:

Clause 3.1(c) dictates that the suit:

…shall not be constructed to ….create an air/water trapping effect…..”

This is an objective measure.  

Your assertion that the rule has been offended is based on Professor Mason’s subjective assessment that the construction“may” cause the air/water trapping effect.  

Clearly, until it can be categorically proven that the construction of our suits creates the air/water trapping effect, clause 3.1(c) has not been offended and FINA has no basis under its own approval requirements to reject our suits.  The current rejection is therefore wrong. 

We have requested urgent clarification from FINA regarding this matter, and have submitted a letter to them yesterday (lausanne time). We have placed several Calls to FINA but at this stage we we're told that Mr Marculescu is unavailable. 

Additionally it is worth noting that overnight (thursday) will be a Holiday in Switzerland so we are unlikely to get any further information until the next day.

We will try to keep you updated.



Tuesday, May 19, 2009

blueseventy Addresses FINA’s Suit Approvals

New Zealand — May 19, 2009 — Today FINA released its list of approved suits for the World Championships in July. FINA rejected 10 high-tech racing suits and approved 199 others with 136 swimsuits to be modified in accordance with the “Dubai Charter”.

blueseventy submitted 11 models of suits for FINA approval, including tights and jammers. At this time, blueseventy suits are not listed on FINA’s site as approved models, including the models that had previously been submitted (in late 2007) and had received approval.

blueseventy is stunned by this omission. “As a company, and personally, we were very comfortable with the criteria for testing that FINA had outlined, our suits passed well under the threshold for buoyancy and thickness proposed by them,” stated blueseventy’s Global Marketing Manager, Dean Jackson. “We have had confirmation that our suits passed the independent laboratory testing for both of these tests.”

Officially blueseventy is classified as one of the suits that ”may cause significant air trapping when worn by the swimmers.” However, there are several other similar brands with suits that use exactly the same fabric, with a similar construction, that have passed without a problem. This confusing situation has led the company to seek clarification directly from FINA and blueseventy is awaiting their response.

blueseventy has 30 days to make modifications to the suit so that it no longer traps air, but the system around this is unclear since trapping air is not a measurable value and the subjective nature of this “testing” is not black or while. Initially the Dubai Charter and resubmission of these suits was in order to gain acceptance for the Rome World championships and it is blueseventy’s understanding that previously approved suits remain legal for all competitions.

“We are dedicated to working on the best solution to the short-term situation and will work closely with FINA on this process,” said Roque Santos, blueseventy Vice President of Swimming. “Most importantly, we care about swimmers, we care about our company and we care about fair play for all brands in this process.”

Monday, May 18, 2009

blueseventy's Dirk Bockel Wins Big at Ironman 70.3 Florida

May 17, 2009 marks the first career Ironman 70.3 victory for blueseventy athlete Dirk Bockel. Dirk led the race from the beginning where his plan was to “…take the swim out really hard in order to keep the group small once we were on the bike.” Exiting first from the water Dirk maintained through the bike and was at the front of the pack in the run with competitor Luke Bell. “It was a bit of a yo-yo game on the run. I threw in a couple of surges and gained ground…In the last loop I knew that I was the stronger one – so it really didn’t have to come down to a sprint at all.” Showing his confidence, Dirk even threw on a pair of Mickey Mouse ears while running to the finish.

This year Dirk placed third at Ironman New Zealand in March and finished 4th at Ironman St. Croix only a couple of weeks ago. Later this summer he will compete in the ITU Long Distance European Championships in Prague and will finish the season at the Ironman World Championships in Kona.

Congrats Dirk!

Thursday, May 14, 2009

blueseventy Athlete Normann Stadler featured in German FHM Magazine

World class triathlete Normann Stadler was featured in the European FHM Magazine, giving readers hints on how to be a successful triathlete. Normann suggests starting out with a sprint triathlon as a first race. He also provides a training schedule as well as specific tips for each leg of the race. For the swim, Normann states that you don’t have to only swim crawl stroke, but recommends it over the breaststroke. His most important piece of advice though, is to have fun with both the training and the competition.

Check out the German FHM for the full article!
Photo from FHM Magazine

Monday, May 11, 2009

blueseventy Partners with Legendary Swimmer Rowdy Gaines

Seattle, WA, — May 8, 2009 — blueseventy, the world’s leading maker of wetsuits, swimskins, and other swimming accessories, is pleased to announce their sponsorship of swimming legend and triple Olympic Gold Medal winner, Rowdy Gaines.

“blueseventy has truly gone from zero to 60 in the pool swimming market in just a year,“ says Roque Santos, V.P. of swimming at blueseventy. “Today, we are very excited to be signing a man we consider to be swimming royalty. Knowing Rowdy personally and now working with him is a great honor. He truly encompasses all that is great about our sport and embodies the spirit of blueseventy.”

Back in the sport, and swimming competitively again, Gaines has broken three records in the blueseventy nero comp swimskin, including two National Masters records at the YMCA Nationals in the 50 yard freestyle and 100 yard freestyle and most recently at the USMS Masters Nationals in the 200 yard freestyle.

“I have been involved with this great sport for 35 years,” says Gaines. “It is amazing what blueseventy has brought to swimming. I am so proud to be a part of a company that thinks of the athlete first, both young and old."

Under this agreement, Gaines will serve as an ambassador for blueseventy at Masters Swimming Competitions as well at his clinics. In addition, Gaines will work as a close advisor to the blueseventy product development team on innovations in swimskins, goggles and other swim accessories.

Gaines was the fastest man in swimming throughout the early 1980s. At the peak of his career and heavily favored to win five gold medals at the 1980 Moscow Olympics, the U.S. boycott denied him that chance. At the 1984 Summer Olympics in Los Angeles, he capped his phenomenal career with three gold medals and two world records. Displaying his intense perseverance and incredible competitive drive, Gaines’ swimming accomplishments are truly remarkable including:

• 8 Time NCAA Champion
• 22 Time NCAA All American
• 17 Time National Champion
• 8 Time Pan Am Games Champion
• 11 Time World Record Holder
• 5 Time World Champion
• 3 Time Olympic Gold Medalist

Known as the voice of swimming, Gaines has worked with CBS, TNT and ESPN as a regular announcer for swimming and other events, and called his fifth Olympic telecast for NBC at the 2008 Games in Beijing. He will again be part of the NBC broadcast team in 2012 for the London Olympics.

The blueseventy/Gaines sponsorship represents the first of several partnerships that will be revealed by the company in the upcoming weeks.

Thursday, May 7, 2009

Alejandro Jacobo – Mexican World Championships MVP!

Congratulations to Alejandro and his recent outstanding performance at the Mexican World Championship Trials!

Across the world, nations are holding meets to determine who will represent their country at the Pool and Open Water World Championships in Rome this July. Recently, Alejandro swept the 50, 100, and 200 breaststroke events at the Mexican World Champs wearing a blueseventy Nero and was named MVP of the meet. All three of these swims were Mexican National Records, earning Alejandro a spot on the Mexican World Championship Team, and a chance to compete with the best in the world this summer in Rome.

Congratulations Alejandro!

blueseventy's GreatBig OpenWaterSwim (UK) coming up!

The inaugural blueseventy GreatBig OpenWaterSwim takes place on Saturday 11th July in the crystal clear water of Dorney Lake, Eton, near Windsor – one of the greatest triathlon venues in the UK, the rowing venue for the 2012 Olympic games and the perfect location for open water swimming.

Accurately measured 1km, 1 mile and 3km race distances are on offer, which are likely to appeal to a whole range of competitive swimmers, ‘open water’ first timers and triathletes looking for something a bit different. Entries are already flooding in and with the likes of Great Britain's leading masters swimmer, Dan Bullock also taking part, the racing promises to be lively and exciting over all three distances.

As well as the exceptional facilities - free on-site parking, toilets, showers and refreshments - Dorney Lake offers an unrivalled opportunity for spectators to watch the swimmers from the lakeside and follow the race down the course.

‘blueseventy are absolutely delighted to be title sponsor for this exciting new event in the South East’ said Dean Jackson of blueseventy. ‘The GreatBig OpenWaterSwim is perfect for long distance swimmers, triathletes and basically anyone looking for a thrilling new challenge.

blueseventy is the leading wetsuit brand in the UK, with the ‘Helix’ being voted ‘best wetsuit of 2008’. So teaming up with Human Race, who are the UK's leading multi-sport race organisers, for this event couldn't be more appropriate. The GreatBig OpenWaterSwim promises to be a fantastic day of racing and entertainment, and is one not to be missed’.

All swimmers will receive a goodie bag, swim hat and a fantastic blueseventy Great Big Open Water Swim t-shirt as a memento from this epic inaugural event. Entry costs only £20 (for all distances) and around 1000 swimmers are expected to take part.

To enter online and for more information check out
For more information about the blueseventy ‘Helix’ and the full range of wetsuits see

Charlotte Paul doubles her score!

Charlotte Paul won the Western Australia half ironman, just a few weeks after winning one of the hardest Ironman races in history (Ironman China). Charlotte is showing some great form leading into the northern hemisphere season. Watch this space!
She sent us her most recent race report:

"Hi all

Just checking in to let you know what's happening.

I have just returned from Busselton in Western Australia where I won the Half Ironman on Saturday. It was a big surprise for me to feel so good on the day and be able to take out the title. I had no expectations and no pressure, I was just going to see how I felt on the day. Well I felt good! I won in a personal best time of 4 hours 23 minute.

It was a really fun week with school visits, interviews, a chat with the TriWA junior elites and congratulating all the kids at the finish line of the kids triathlon. Pictures attached. Kristian also gave a presentation to TriWA members on "triathlon is not swim + bike + run".

It's now definitely time for some rest before I start my build for the Quelle-Challenge Roth.

I'm now ranked 2nd in the World, according to which ranks athletes in M dot ironman distance racing, for the 2009 season, starting with Florida 2008.
According to another website,, I am 10th in the World. This site ranks athletes on all long course races.(Pre-Busselton results) I finished 2008 ranked 40th, so I'm on the up! You could say I'm going through a "purple patch". I'm on a roll and I'm going with it.

Revised schedule for 2009;

May 2nd Busselton Half Ironman, Western Australia.
July 12th Quelle-Challenge Roth, Germany.
August 23rd Philippines 70.3.
October 10th Hawaii Ironman World Champs
November 1st Port Macquarie Half Ironman
December 5th Ironman Western Australia

I appreciate all of your support.


Clas is BACK!

blueseventy's Clas Bjorling is back racing again! He got in touch with us to share his latest conquest...

"Hi all.
Yesterday I came back home after finished 2:nd in a international multisport race in China called 2009 Baise Outdoor Quest. It's a 3 day race where you race 5-7 hours a day in running, mountain biking and kayaking, with some more technical things like abseiling, net climbing and cave running.

I raced with 2 other Swedish guys named Martin Flinta and Per Boqvist and a NZ based girl named Fleur Pawsey, our team name was Team Sweden/

The race included 5 international teams and 15 Chinese teams.

It was the first multisport race for me and it was a lot of fun, I felt strong during the whole race, I have had good training through the Swedish winter with a lot of cross country skiing and I also just came home from a 3 week camp in Spain just before the race in China.

Now I’m enjoying a few easier days before I head back into a training routine.

Next thing up for me will be “Tour of Sweden” which is a training camp where we will ride the length of Sweden over 2 weeks, 2300 K,plus swimming and running of course, will be a lot of fun.

After that camp I will probably start to be in pretty good shape and be ready for some real triathlon racing."

Luke Mckenzie updates us on his win at the Western Australia Half Ironman

photo by Sarah Hall

"I have just arrived back home after a successful weekend at the Western Australia Half Ironman in Busselton. I won the race in a new course record time of 3.47.01.

We arrived in Busselton on the Friday morning prior to the race to unexpected chilly weather. Our morning swim in Geograph Bay was freezing after training in the warmer waters of Noosa and some uninvited guests (1 million Jellyfish) decided to take up residence on the swim course. The afternoon prior to the race was busy with media commitments for the local and state television and newspapers and an appearance at the kids tri and signing hundreds of autographs for the young ones. We crashed into bed after a long day ready to race the following morning.

Race morning dawned and ideal race conditions came to the party. Blue skies, not a breath of wind and ideal temperature ment it was going to be a fast day. Warming up for the race I learned that TIm Berkel who had won the Ironman event in December and recent third place finisher at Ironman Australia was out of the race due to illness which was a little disappointing as I was looking forward to a rematch against him and Pete Jacobs.

Warming up for the swim I dove in and took 3 strokes only to find the Jellyfish had seemed to increase in numbers overnight and I got stung across my face straight away. I ditched the idea of a swim and decided it would be best to do a dry land warm up with some arm swings and stretches. Luckily my BlueSeventy Helix wetsuit kept me from getting stung on my body once the race started but my face hit a few more stingers throughout the 1.9kms. I swam comfortably on Pete Jacobs feet and we exited the water with a good lead over the chasing group.

Exiting transition and onto the bike I put my head down and went for it, managing to drop Pete through the technical town section before we hit the fast open roads. My Scott Plasma 2 was humming along the open stretches and the front Zipp 1080/ rear Disc combo was roaring, the bike almost felt like it was motorized! I continued to pull away at every turn-a-around and by the end of the 90km bike leg I had established a six minute lead over Pete, Courtney Ogden and Sean O'Neill. I was really surprised with my ride as I felt like I had been struggling in past weeks in my bike training but I just had one of those days where it all clicks and I was stoked to ride to a new bike course record of 2.05.42.

Onto the run and I felt comfortable and in control. I was initially worried that maybe my effort on the bike might have tired my legs but as I found my rhythm I knew I was going to back up the bike with a solid run. My K-Swiss K-ona's bounced along the course and I ran well within myself to maintain my winning break and crossed the finish line in 3.47.01, a new Western Australia Half Ironman course record time. It was awesome to come down the finish chute to see all of Amanda's family cheering me on and celebrating the win with me. Thanks for coming to support guys!

After an overnight red eye flight to Brisbane we are now back in Noosa and back into training. Only 10 days left in Australia before we head to Hawaii for the Ironman 70.3 and our training base for Ironman Japan in June."

Congrats Luke! Triple threat....

Cat Morrison; blueseventy's quiet acheiver

Cat Morrison took the 70.3 St Croix after exiting the water with the lead group, riding comfortably and proving too strong on the run.
blueseventy Joanna Zieger lead out of the water, but unfortunately had to pull out of the race.

Cat swam with the pack, stuck to her plan on the bike and entered into T2 with a 3 minute deficit on former world champ Miranda Cafree. She then proceeded to do the one thing that she does best, run! She won by almost 3 minutes to take her first win of 2009.

1 MORRISON, CATRIONA 9/2/1 /WPRO 00:28:05 02:41:04 01:23:29 04:32:38
2 CARFRAE, MIRINDA 4/1/2 /WPRO 00:27:58 02:38:17 01:29:06 04:35:21
3 GLAH, KEN 1/1/1 46/W45-49 00:27:54 02:34:35 01:35:31 04:38:00
4 SNOW, CAITLYN 7/10/3 /WPRO 00:28:03 02:49:34 01:23:07 04:40:44
5 KRAFT, NINA 2/4/4 /WPRO 00:26:15 02:44:40 01:30:13 04:41:08

Bockel rebounds at St Croix 70.3

At St Croix 70.3, just gone, Dirk Bockel made his move on the 70.3 world circuit.
Although not having the running legs he'd hoped for, Dirk lead out of the water and took it to them on the bike.

It was a scorching 31 degrees in St. Croix , when Dirk Bockel went on to face tough competition at his first Half Ironman of the season.

His old rival from Ironman New Zealand, Mr. Cameron Brown, pulled out of the race before it began, but there were plenty of other competitors to contend with, including multiple Ironman and Half Ironman winners Richie Cunningham (AUS), Timothy O’Donald (USA) and Bryan Rhodes (NZL).

The 2 km swim took place in a relatively calm Christainsted Harbor, with Dirk taking the lead from the first buoy. He remained in the first position until the end of the swim, when he came out of the water first, taking the swim prime and setting a new swim course record of 24 minutes.

A group of 6 men (including Bockel, Cunningham, Rhodes, Hayes, Amorelli, & O’Donald) took off out of transition together. They stayed together throughout the course of the 90 km bike, and despite a multiple efforts to breakaway from this pack, Dirk decided to stay with them. “I created a gap [from the main pack] on several occasions. Once with Richie [Cuningham] and Igor Amorelli, and another time I went with Rhodesy [Bryan Rhodes]. The chase pack closed the gap after some time so I was unable to gain a substantial lead on the bike. As my running form is not exactly perfect due to my foot injury, I knew I needed to focus on the swim & bike a bit more this time. The bike course is one of the most difficult ones that exist--so I tried to make it even harder for the guys that run well by attacking on the bike and pushing the tempo.”

Just as he demonstrated at his Olympic performance in Beijing last August, and his Ironman debut in March of this year, Dirk was the first out of Transition 2, leading the run straight off the bike. The run started out at a comfortable speed and Dirk eventually settled in with a group of 5 athletes.

The sun was beating down on the men as they pounded through the 21 km hilly running course. After 10 km, they started to spread out a bit more, with Timothy O’Donald taking the lead. O’Donald went on to win the race (also setting a course record), Amorelli took 2nd, Cunningham 3rd, and Dirk Bockel finished 4th. “I really wanted to make a podium, but there was nothing else left in the tank. The conditions were brutal. I could have gone faster on the bike but wanted to save up a bit for the run. I actually had a great run, considering my previous injury and the small amount of running that I have done this season. My foot injury did not bother me at all during the running, but I did develop some very intense blistering that covered the entirety of my foot and ankles. This is just a part of long distance racing that I am not really used to yet--and I am certainly going to be wearing socks at my next race!”

Docherty Wins By An Inch

Last weekend, Bevan Docherty from New Zealand outsprinted Australia’s Brad Kahlefeldt to win the opening leg of the Dextro Energy Triathlon - ITU World Championship Series as they crossed the line together in 1:50:25. A photo finish awarded victory to the Kiwi in the US$150,000 event held in the Korean city of Tongyeong and places him at the top of the Dextro Energy Triathlon – ITU World Championship rankings.

The two lap 1500m swim was led out by Korea’s Chang Yon Lee which sent the Tongyeong crowd into a frenzy. Hot on his heels was France’s three time European champion Frederic Belaubre and Australia’s Courtney Atkinson who was given a 15 second time penalty in transition for a false start.

On the 40km cycle a large front pack of 50 athletes formed until Mark Fretta from the USA and Belaubre managed to escape up the road, carving out an ever increasing lead as they pushed on. The duo managed to open up a one minute advantage over the main pack coming into second transition following 30km of hard graft. On the final cycle lap a Russian pairing of Dmitry Polyansky and Alexander Brukhankov also managed to open a gap of 30 seconds taking them clear of the chasers which included Canada’s double Olympic medallist Simon Whitfield and 2008 Tongyeong ITU World Cup winner Tim Don from Great Britain.

Once on the run the Russians quickly caught Belaubre as Kahlefeldt, Beijing Olympic Games bronze medallist Docherty, and his compatriot Kris Gemmell set about reducing the gap to the leaders. Polyansky managed to break Brukhankov but was caught by the chasers lead by renowned runner Jarrod Shoemaker from the USA as the athletes hit half distance on the 10km run.

Despite being caught Polyansky refused to be dropped as a surging Kahlefeldt first shelled Shoemaker, and later Gemmell from the lead pack. The Russian eventually succumbed to the brutal pace in the final 500m as the Aussie and Kiwi broke clear to fight it out in the home straight.

Kahlefeldt stole the early yards but Docherty responded and sprinted past. The Australian kicked again and overhauled the Kiwi but then slipped some ten metres from the line, losing momentum and allowing Docherty’s last ditch effort to gain the extra inch that he needed to win.

Kahlefeldt appealed against the verdict to award Docherty the race victory but the decision was upheld after a review of the photo finish.

“It’s all a blur, when it comes down to those sort of situations,” admitted Docherty. “It’s just mind over body. I couldn’t really feel my legs but they wanted to go forward. Brad got a bit of a lead on me and I came back and inched in front and we both just went for the line. It was a case of just cross your fingers and go for it!”

“Deep down I know I have a pretty good sprint. That was my game plan going into the Olympic Games but unfortunately it didn’t quite go my way. This time it paid off but that Olympic gold medal is going to haunt me and until I achieve that I’m not going to stop.”

I was more than happy with my result, but of course I wanted to win,” said Kahlefeldt. “I felt really good out there and kept trying to push the pace through the twisty and windy sections on the run but I was waiting for Bevan to come around me. In the home straight he got past, then I came over the top of him, then he came back in front and I just gave it 100 percent. I’ve been in these situations before when it’s oh so close, and I knew I just had to give it everything in such a big race.”